3 Reasons to introduce Mobile Marketing into a Business



 Mobile! Mobile! Mobile!mobile marketing

In our latest blog post we touched on the amazing marketing lengths Coca-Cola has undertaken to boost brand image and to create a “buzz” around their product. But this is not at all possible without going mobile!

Chances are, numerous company’s out there still don’t appreciate or are ignorant to the sheer benefits of relaunching a more mobile-friendly version of their site.

You probably use a smartphone or tablet every single day and more than likely are reading this post on one. Consumers have moved from the plain old ways of purchasing goods and services through typical retailer-consumer means. They now seek an E-commercial means of getting their purchases done, of keeping up-to-date with the news, of keeping in contact with friends and even doing their banking and bill paying.

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Here are 3 reasons to show the very reasons why business should mobilize their content…

  1. At least 33% of smartphone users have made a purchase on their device – By the end of the Chritsmas season this number is much higher. According to mobile marketing expert Laura Betterly, there are 3 times more smartphones being activated every minute around the world than the number of babies being born.
  2. Mobile traffic is projected to make up 7% of all US commerce by 2016, according to this Mashable. That’s a hefty 31 billion dollars. Not only that, but tablet users convert 33-66% better than those who visit on a PC.
  3. Smartphone and tablet sales are only gaining thrust. Smartphones now make up 59% of all US handset sales, up 13% from last year. By early 2012, 58 million Americans will own a tablet device. Most of these will be iPads, although the Kindle Fire has proved to have been been the best-selling product on Amazon for a long while.

mobilefact

Jessica Cusack

References:

Infusing Technology into Consumer Markets

In our last Blog entry we touched upon what is Digital Marketing and also online video marketing. This week we will be talking about online digital markets. The consumer  service and convenience experience has been driven by technology.  As there is still an increase in Online purchasing, in store buying still remains as the main source of revenue for all retailers, gauging on how the customer experience is depends on how seamless and easy the experience is. Getting people in to the store to increase impulse purchases so increased investment in in-store technology will be vital. As Scott Fenwick stated

“To Truly capitalize on the promise of all channels in the coming years, we will see an increased investment in technology that encourages customers to visit stores and helps associates provide selling experiences tailored to individual customers”Unknown

There huge increase in technology has created a diverse product range that have completely changed the retail industry in its entirety. These are playing a huge part in 2015:

Beacons

Location or Proximity based mobile marketing has allowed brands increase personalization by delivering relevant content and offers to consumers via their smartphones and this is vital as 95% of young males own a smartphone in modern society. Personalization being the to priority for for brands, beacons will become an intricate part of the shopping experience.

POS(point of sale)

Even tho there has been huge investment in commerce 99% of retail sales still occur in the shop. Brands are hoping tho with a more pleasurable and swift experience consumers will spend more in the actual store. For this too happen the pos must match that of an online service.  New, POS systems, retailers are enabled to provide a seamless, convenient, and a more personalized experience and transaction.

Wearables

In the last year wearables have become increasingly popular and with the Applewatch being released in Spring the market size of wearables is supposed to double in 2015. They are in their early stages but their in new and endless possibilities. The data that the wearables will collect will be the most important part of the device and what the data is used for.  It remains to be seen for retailers and brands as to how they can leverage these devices and the data they provide to better serve or market to their customers.apple-watch-6_1

Hope You Enjoyed It,

-James Roberts

References

http://blogs.perficient.com/consumermarkets/

http://technorati.com/report/2013-dir/consumer-behavior/

http://www.wired.co.uk/news/archive/2014-09/09/apple-watch-tested

Online Video Marketing

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Welcome everyone to our new blog about Digital Marketing!

In the following weeks, we’ll be discussing digital marketing and its various aspects. But what is Digital Marketing.  By definition, it’s “The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.” (Financial Times, 2015) This naturally involves the internet, but it is not exclusive to it, but the online aspect is what I’ll be focusing on today.

Digital Marketing has been on the rise for some time now, with a big focus on online video marketing in recent times.  But why is online video better than more traditional types of marketing? According to Susan Weinschenk, Ph.D., there are 4 key factors why online videos are more engaging. They are:

  1. The Fusiform Facial area makes us pay attention to faces: This is a part of the brain which is sensitive to faces. This makes us pay attention.
  2. The human voice conveys rich information: Meaning that the way people talk can convey different messages. This means that the audio of videos in just as important.
  3. Emotions are contagious: Body language and the emotions of others can be communicated with will alter the viewers’ mood.
  4. Movement grabs attention: Due to the way we evolved, we notice things that move. This means that we are attentive while viewing content. (Weinschenk, 2013)

If you’re interested, you can watch the whole video, along with a more in depth explanation here:

As we can see video can get and hold our attention better than other marketing channels. Further proof of this is the following infographic which shows how people consume video and how this “video empire” is on the rise. (Byron, 2014)

Thanks for reading, we’ll see you next time.

-Andras Pal

References:

Byron, M. (2014, February 10). Rise of The Video Empire Infographic. Retrieved from Wyxowl: http://blog.wyzowl.com/rise-video-empire-infographic

Financial Times. (2015). Financial Times Lexicon. Retrieved February 20, 2015, from Financial Times: http://lexicon.ft.com/Term?term=digital-marketing

Weinschenk, S. (2013, January 21). 4 Reasons Online Video Is Compelling and Persuasive. Retrieved from YouTube: https://www.youtube.com/watch?v=LotNZufx8o4