Online Video Marketing

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Welcome everyone to our new blog about Digital Marketing!

In the following weeks, we’ll be discussing digital marketing and its various aspects. But what is Digital Marketing.  By definition, it’s “The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.” (Financial Times, 2015) This naturally involves the internet, but it is not exclusive to it, but the online aspect is what I’ll be focusing on today.

Digital Marketing has been on the rise for some time now, with a big focus on online video marketing in recent times.  But why is online video better than more traditional types of marketing? According to Susan Weinschenk, Ph.D., there are 4 key factors why online videos are more engaging. They are:

  1. The Fusiform Facial area makes us pay attention to faces: This is a part of the brain which is sensitive to faces. This makes us pay attention.
  2. The human voice conveys rich information: Meaning that the way people talk can convey different messages. This means that the audio of videos in just as important.
  3. Emotions are contagious: Body language and the emotions of others can be communicated with will alter the viewers’ mood.
  4. Movement grabs attention: Due to the way we evolved, we notice things that move. This means that we are attentive while viewing content. (Weinschenk, 2013)

If you’re interested, you can watch the whole video, along with a more in depth explanation here:

As we can see video can get and hold our attention better than other marketing channels. Further proof of this is the following infographic which shows how people consume video and how this “video empire” is on the rise. (Byron, 2014)

Thanks for reading, we’ll see you next time.

-Andras Pal

References:

Byron, M. (2014, February 10). Rise of The Video Empire Infographic. Retrieved from Wyxowl: http://blog.wyzowl.com/rise-video-empire-infographic

Financial Times. (2015). Financial Times Lexicon. Retrieved February 20, 2015, from Financial Times: http://lexicon.ft.com/Term?term=digital-marketing

Weinschenk, S. (2013, January 21). 4 Reasons Online Video Is Compelling and Persuasive. Retrieved from YouTube: https://www.youtube.com/watch?v=LotNZufx8o4

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